Understanding the purpose of audio visual promo

 Trailer for a film - Selma (2015)

This is a trailer for the film 'Selma', which is a film based on a significant event in Martin Luther King's life. The purpose of this is to educate the audience about the historic struggles to secure voting right for all people due to segregation.

The audience for this trailer would be for people who are aged 15-30 years old. This would appeal to males as the trailer shows a male, who is the main character of the film. This would be in the interest of people who are interested in learning more about Martin Luther King's life along with learning about how segregation played a part in a group of people not being able to vote. This would also appeal to people who have a liking to Biopics, considering how the film is based on real life. This would appeal more to Americans as this took Place in America. This would be suited for African Americans. The audience would expect to see some form of violence in the film as the time period that the film takes place in was a time where there were protest which ended in violence. This would be through shots of a police officer beating a man on the ground. There is a mid shot of people running away from the violent officer, who decides to attack the protestors. There is a sound of a gunshot going off, which implies that there is gonna be a death in the film. There is a mid shot of police officers on horses, which would convey how the officers would be able to outrun anyone who were trying to escape them.

The message connoted would be the fact that we should all treat others equally and not restrict anyone from anything due to any differences they have, such as race and this is connoted in this trailer for a film which follows the life of Martin Luther King in 1965. The character, Martin Luther King, is shown to be a person who was able to have control over a lot of people and was seen as someone who people would listen to as he wanted to make things right in America, such as making sure everyone had their rights to vote, during a period where segregation and racism was a system that was put in place. The idea of him being someone people listen to is conveyed in the trailer in which he is making a speech in front of a lot of people inside a building. Another message that is connoted is that people's lifestyle can affect how you are growing up. Segregation played a part in the film, which is showed in the trailer from the perspective of power, where a white man is seen making a speech to a huge crowd of people, along with white representatives and a black man making a speech in front of a crowd of black representatives. the idea of segregation would convey how there were separation among the people due to the different races. it would connote the idea that people were limited to many things due to this system that was put into place around the time. There are a lot of police officers seen trying to stop the crowd of black people from walking pass them, which would connote how they had power and authority over them and the idea that the police officers attacks the people in the crowd, conveyed how brutal they were and connotes the idea of how cruel they were to black people at the time. 

Trailer for TV programme - Raising Kanan

This is a trailer for the TV show 'Raising Kanan' which airs on Starz. It is a prequel of the power Series, which follows the story of Kanan Stark and how he began in the drug business. The purpose of this show is to mainly entertain the audience.

This Trailer would be for people aged 15-30. This would be due to how the trailer presents the main character, who is 15 years old and the show follows the story of how he started off as a drug dealer. This would be for male as the time period that it was set in presented Queens, New York to be an area where males were seen to be more dominant than women. However it would appeal to females as well as the trailer includes a woman who plays Kanan's mum, who is a leader of a drug organization and the trailer presents how she was not viewed as a person in power, with her not giving up. This would be in the interest of people who wants to have knowledge of how young people ends up in the life of drugs, due to being born into it and being raised around it. This would also be in the interest of people who like the show Power, due to how this is a Prequel to the main show. This would be set for Americans as the show is set in Queens, New York. The audience would expect to see some form of action and violence throughout the show. There is a mid shot of a person running with a tilted angle, which conveys that he is running from someone. There is a long shot of two people pulling out a gun, which would imply that there will be a shooting. There is a mid shot of a person punching someone in a school fight, which could implicate that there will be a few physical altercations on the show. There is continuous editing used, with shots of someone leaving their house. There is an song played in the trailer which has the chorus "I'm gonna knock you out", which gives the idea zof how there will be some altercations in which someone will come out on top. 

The trailer connotes the message that people's upbringings and surroundings can affect how you grow up and in this show, Kanan would be a great example of it. It shows the setting of the 90s where in that time period, there were many things happening, such as fights and shootout. This show follows around the areas of drug dealing and the business behind it. The police cars being shown would convey the idea that they would often be around the area due to how a lot of things went down, such as there being drive by shootings in the area. The main character, Kanan Stark, is portrayed to be a teenager who is desperate to be part of the family business. He is seen holding a gun, which would convey that he uses it for protection and would connote the idea that people uses violence as a way to respond to someone's wrongdoing. Raquel Thomas, Kanan's mum, is seen wearing a fancy coat while speaking to someone, which would convey how she has a lot of money and would connote the idea that the drug business is what can afford her many things. The song playing in the background in called "Mama said knock you out" by LL Cool J, and in the trailer, it includes the chorus of the song, which is said "I'm gonna knock you out", which would connote the idea that any competition that Kanan and his family have, they will have to take them out completely. Also, it would connote the idea that Kanan came from a family who is not to mess with, which is seen through his uncle crashing his car into a van without hesitation. 

TV ident - Challenge

This is a TV ident for Challenge which presents the logo of the channel being animated. The purpose of this is to inform you about the type of things that this channel contains.

This would be for people who are 19-40 years old. This would be as the ident is presenting the channel to contain shows, which are based on quiz and intelligence. This would appeal to both genders as the channel may include shows that both genders like, Such as The Chase, which is hinted in the ident through the money board that is used in the show. This would give an interest for people who likes quiz shows and other shows to do with general knowledge. This would be for people who lives in the UK, considering how the shows are filmed and showed in the UK. This would mainly be for British people as most of the shows would include British representatives. The audience would expect there to be content in which would convey how intelligent people are. Also, they would expect to have content which has quiz related competitions. There is a shot of a sphere spinning around, which includes objects inside, such as a telephone and boxes. This is related to the Show 'Deal or no Deal' which is based on intelligence. There is a shot of the logo of the channel, which is presented at the beginning and the end of the ident. There is a shot of a score board which is used for the show 'The Chase', which would hint at the idea that the shows includes intelligent based competitions which results in a prize money at the end.

The ident would connote the message that people have good knowledge in different areas in their life and that everyone can have a chance to compete in any game shows which test knowledge. This ident is shown when another programme on the channel is about to be shown. The ident is a way to give the audience the idea of what the channel is about. The name of the channel, which is challenge, would convey the idea that the content would be challenge based or competitions. This would connote the idea that anyone can get tested based on how much they know about everything. 

Music Promo - Drake: God's Plan

This is a music video which is called "God's Plan, which is made by Drake. The purpose of this is to sell a product, which is his album called Scorpion. Also, it can be used for entertainment.

This music video would be made for people aged 11-40 years old. This would be due to the representatives included in the video, which has young kids. This would appeal to both genders due to how there are representatives from both genders. This would be in the interest for people who likes pop music and is a fan of Drake's music. This would be for Americans as the video is filmed in Miami. This would appeal to any ethnicity. The audience would expect to see some people dancing in the video, considering how the genre is pop and pop music makes people dance. There is a mid shot of Drake surprising a fan, which conveys how famous he is to some people. There is a bird's eye view of the crowd who came to see Drake. This would be a good way to promote his album as the video is conveying how well known of an artist Drake is. There is a close up of a woman smiling, which would convey that the video is meant to make people happy. This would also give the idea of the type of mood the album has in general. There are diegetic sound of Drake telling kids that they will be getting toys, in which they start screaming as a reaction. There is a close up of someone holding cash in their hands, which would convey the idea of how caring the music artist is towards his fans, or people that he knows in general.

The message connoted in the music video is that it is good to provide for other people and in this instance, Drake is portrayed to be a good person, through the fact that he is seen giving a lot of money to people and buying some people expensive stuff and presents for young kids. The song is called God's plan and the video portrays Drake doing things in which would be seen as a good thing to God, such as caring for other and giving to others. There is a bit in the video where someone is commenting "Thank God" which would connote the idea that people doing good things for others would be a good thing in the grace of God and it would connote how religious some people are. Drake's Lyrics convey the message that he appreciates the fact that he has a lot of fans who listens to his songs and goes to his concerts. This would be through the line "You know how I like it when you loving on me". 

Animation - Minions 2: the rise of Gru

This is a trailer for an animation which is called Minions 2: the rise of Gru. This is a sequel to the spin off of the Despicable me films. The purpose of this is mainly to entertain the audience. 

This trailer for the animation would be suitable for kids aged 8-11. This would be due to how young kids are the most likely age group to watch animations. This would appeal to both genders, however, this would mostly be for males due to how the main character is a male. This would be in the interest of kids who like animations in general. Also, people who likes comedy would have an interest in this film, due to how there are some funny scenes shown in the trailer. This would appeal to Americans due to how the setting of the film is set in America. This would appeal to any ethnicity. The audience would expect to see some form of comedy in the film, along with some action. There is a wide shot of people siting behind a white desk, which would connote that they have some form of dominance over Gru, one of the main characters in the film. There is a low angle of a woman, which could connote that she is a powerful person. There is a mid shot of a minion laughing, which would connote that there would be some funny scenes in the film. There is a mid shot of two people laughing, which would convey that there will be some laughter in the film. There are some slow motion editing used in the trailer when an action takes place, such as Gru, who is riding a bike with the minions, manages to dodge a van, which was thrown at them by one of the greatest supervillain shown in the trailer. There is a close up of Gru looking happy as he accelerates his vehicle to full speed, using a rocket booster attached to it. There are diegetic sound used in the trailer, such as sound of cars passing by and a van crashing into a woman, who happens to be another supervillain in the film.

The trailer connotes a message about how young kids can do things which are out of control and this would be seen in the trailer as the main character Gru is so desperate to be a supervillain that he steals something significant to prove a point. The trailer shows that kids can be forgetful in some things, such as the minion forgetting to bring the correct object and trading it for something that is nowhere near the object. This would connote the idea that kids can be forgetful and that they can be easily distracted by things which can be seen to be very tempting. The use of bright colour that is used would connote the idea of the happy mood that the trailer sets it.

Game - MechWarrior 5: Mercenaries 

This is a trailer for a game on PC and XBOX. It is about becoming a mercenary, and some form of vengeance. The purpose of this is to entertain and sell the product.

This game trailer  is suited for people aged 15 and over. This would be due to the amount of violence and level of violence that conveyed. This would mainly be suited for male considering how males are interested in games to do with massive controlled war robots. This would be in the interest of people who likes war games in general. Also, the location would be for people who live in England or America. This would be for any ethnicity. There are mid shots of big robots shooting guns, which would connote that they will be part of the action that is portrayed in the trailer. There are low angles of army robots shown, which would connote some form of dominance in the game, along with the importance of them. There is a wide shot of the city, which would convey where the game would take place. There is a long shot of an army robot walking inside a building, which would connote that the robots will be the main focus of the whole game. There is non diegetic sound that is used in the trailer, which would convey that there will be some form of narration throughout the game. 

The game trailer connotes a message that success requires a lot of steps in order to be achieved. The trailer conveys the message by showing the development from the lightest vehicles to the heavier ones, which would be a comparison, which would hint the fact that they would need to take small steps in order to reach something which would be much bigger. The trailer uses the progression system of the game to convey this idea. 

Final concluding paragraphs

The message that is connoted for each audio-visual promo is different to each other. This would be through how the message connoted in the music video is that it is good to provide for other people, which would contrast to the message that is connoted for the trailer for the film, which is that everyone can get treated differently due to their appearances and that we must treat everyone equally. Some messages in some ways are similar. The message for the trailer for the TV show would be that people’s surrounding and the area that they live in can affect how someone can be raised and grow up. This would have some similarities to the trailer for the film as the message connoted is that people may grow up in a life where they can be affected by many things, such as segregation. In terms of the narratives, they all have a similarity of the idea to promote a product. The trailer for Minions 2 and Selma both have some sort of similar narrative, with Minions having the narrative of bringing back the special gem and Selma having the narrative of bringing back equal rights. However, they would have the difference in terms of the mood of the narrative, with Minions being a narrative with a happy and energetic mood, whereas Selma takes a more serious mood. Most of these products are fictional. However, this would differ to Drake's music video as the content included is real. This would also be for Selma as the narrative is based on real life. In terms of the technical qualities, they all have the similarity of showing some form of representation in each visual promo. There is diegetic sound included across all of them. The audio visual promos includes close ups. This would be through how in the TV ident, there are close ups of  a score board, which would be a significant way to hint at the type of show the channel has. This would differ to the other visual promos, such as the trailer for the TV show, in which includes a mid shot of someone holding a gun in their hands, which would be a way to hint at some sort of violence which would take place in the show.

The product that would be the most effective in my opinion would be Raising Kanan. This would be due to how the Trailer is for a prequel to Power, which was a popular tv show which was shown by Starz and is made by 50 cent, who is a very famous rapper. Also, the trailer gives a view of the time it is set in, which is in the 90s where there were a lot of things happening, such as drive by shooting, police car chases, drug dealings and school fights, which is conveyed in a mid shot, and this would be a great show to an audience who are interested to know how things were like in that era. The fast cuts that is included would connote that there will be a few actions in the show. Also, 50 cent the rapper portrayed the character Kanan Stark in the original Power and the audience would be interested to know how it all started with a different actor, with the idea that the show is based on a part of his real life.